On DESIGNER-PAGES.COM we want to emphasize design notions and, therefore, we give some pieces of advice to bear in mind to create a striking website.
Use blank spaces.
A blank space is the space between the different design’s elements: among the images, letters, words, titles, paragraphs and all the elements on a page (it can be of any color). It is a main aspect in Web design, since blank spaces allow users to quickly identify the different necessary elements to make surfing possible, they make the text easy to read and they make graphic elements stand out, and furthermore, they give the reader some «air». Professional designers know how important blank spaces are and, therefore, they prefer designing simpler sites, in order to avoid the typical saturation of websites created by amateurs. A clean layout with important blank spaces guarantees a simple and effective surfing —a clear transmission and a real visual impact.
Include relevant images.
Beyond the importance of text on a website, it is important to include images on the various pages to make them more attractive. Images must call the user’s attention to make him stay on the site. It is important that they are relevant, i.e., they have to be related to the site’s main topic. Thus, they can reinforce, expand or clarify the verbal message and make the user continue surfing the various pages of the site. Otherwise, if there is no coherence between the text and the images, the users will feel confused and they will leave the site. On the other hand, even though images are important because the attract people’s attention and they are a mean of communication, the overloading of pages with images must be avoided. If you have a lot of images and photographs, users will be confused, saturated and will not pay enough attention to the written content.
Images’ colors must go along with those of the backgrounds and the other graphic elements (links, icons, bars, etc.). Images must be saved in the right format due to their quality and compression —GIF or JPEG—, as we will explain later. Thus, a site can be downloaded with the necessary speed to keep users on the site.
Usage of different graphic elements.
The graphic elements included on a website must fulfill a clear function, since otherwise, if they do not have a specific function, they are just elements that make the loading time longer. It is essential to have a graphic coherence among them all to have a high-impact site. The commonly used elements in Web design are:
Buttons: They are an excellent tool to make surfing easier. On them, users find the hyperlinks to the different pages that make up a website quickly and at first sight. They are very attractive since they are usually highlighted with colors, have three-dimensional shapes and are strategically located on the upper part of a page. Their success lies on the similarity with buttons and keys, since for most people that kind of shape or image is associated to the pressing of a button —in this case, clicking. You always have to add the alternative text for each button, so that any user can access the navigation layout —even if they have the images system disabled. Besides, this way, search engines can also detect key words in alternative texts, and therefore have a better positioning for the website.
Site’s map: Many times on big websites (i.e. with many pages) there is a map with the different links to make user’s surfing easier. The only inconvenience with this is that it takes longer to load the site.
Headers: It is a kind of title located in the upper part of a Web page in which the company’s logo and slogan are included. It is created with a given shape and with striking colors in order to call the users’ attention. It is the company’s introduction on each page.
Footer text: It is a special sector on the lower part of a page in which the company’s logo is put, and some legal and contact information is included.
Logo: The logo is the main design element for the whole company, since it is the graphic representation of it in a simple and synthetic way. A logo is the corporate identity and, therefore, it is important that it is on every page of the website, on the left upper corner. Besides, the logo, as the key element of the company’s graphic system, draws up the guideline for the selection of colors, shapes and typefonts.
Thumbnails: They are little elements placed before the text, especially to separate paragraphs or point out certain information. They are important to make the reading quicker.
Photographs: Photographic elements are something attractive and tend to create a personal and warm atmosphere. Anyhow, it is important to include high quality photos, to give the idea of professionalism. In the case of websites with catalogues or exclusively dedicated to e-commerce, it is highly important to include photos of the offered products and services, to invite the users to buy them.
Drawings: They are elements that always catch people’s attention. They provide the site with a touch of originality and their function can be, beyond the esthetic value, make each page stand out. Web designers must keep the drawings‘ quality and make sure their weigh is not excessive.
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